Step 1: Visit Google and click Sign in in the upper right-hand corner. We suggest that you create a common email account that can be used by multiple people.
Because YouTube is owned by Google, when you sign up for a Gmail account, you automatically gain access to a YouTube account, a Google+ account, and much more.ĭepending on your business, you may not want to tie your email to your business’s YouTube channel - especially if you need to share access to the account with team members or an agency partner. Creating a Google Accountīefore you start filming video content, you’ll need to set up your YouTube channel. If you can devote an appropriate amount of time and energy to the platform, you’ll be able to create engaging, shareable content for your growing audience. You’ll also need to define your brand’s goals and plan for how video can specifically help you achieve these. You’ll need to set aside time to plan, film, edit, market, and analyze your content on a consistent basis. Unlike other social networking platforms, YouTube exclusively hosts video content. Great! Now, you’ll need a YouTube Marketing strategy to help you identify goals, decide on video topics, and properly promote your brand on your new channel.īefore we dive in, it’s important to note that maintaining a YouTube channel takes a lot of time and planning. So, you’ve decided to create a YouTube channel.
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